The world of pension annuities is complex with legislation and competitive for businesses moving into the space. We were engaged by Sirius Financial Solutions in January 2012 to identify search terms, source URL’s and build lead capture websites for both Pay Per Click advertising and organic traffic through Search Engine Optimisation.
The early signs are good. The website is converting far above the client requirements and the cost of paid advertising although expensive in such a competitive space is reducing every week.
Next on from building and promoting the first website www.pensionannuityquotes.org is to do the same across other web properties before engaging in a full blown social media campaign.
We are very excited at the prospects for Sirius and having got off to a fast start, so are they.
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